編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | KE1014 | Kheyti: Product and Business Development at an AgTech Social Enterprise | Sawhney, Mohanbir | Entrepreneurship | Managerial Case Analysis( MGT080 ) |
2 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | Managerial Case Analysis( MGT080 ) |
3 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Managerial Case Analysis( MGT080 ) |
4 | HK1103 | Facebook: Facing Off Against Tencent | Farhoomand, Ali;Lowry, Paul;Ziolek, Filip | General management | Managerial Case Analysis( MGT080 ) |
5 | IN1324 | A Dark Horse in the Global Smartphone Market: Huawei''s Smartphone Strategy | Xiao, Yangao;Tong, Tony;Chen, Guoli;Wu, Kathy | Other | Managerial Case Analysis( MGT080 ) |